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Roller Shades — What's New


Effective June 24ᵗʰ, 2024

We are thrilled to announce a completely refreshed Roller Shades and Panel Track Collection packed full of new operating systems, fabrics and much more! 

Pre-order your new sample book today!

Style and function delivered.

Program Highlights

Based on your feedback, our new program includes these major enhancements:

  • NEW! Cordless Lift System (new and improved AgileLift) features on-site tension adjustment, smooth operation, and extended sizes! Plus new handle and pole for hard-to-reach windows.

  • TouchLift 2.0 featuring a true open roll (no more mounting bar!), hook brackets, and on-site speed and tension adjustments.

  • Continuous Loop Control with SafeTGuard features a new clutch for 1-1/2" tube, hook brackets, and smoother operating with less pull force required.

  • More fabric options than ever before, choose from 648 SKUs of Light Filtering, Blackout and Screen collections - including dozens of new printed patterns!

    • New exclusive curated print collections feature a variety of designs in Light Filtering, Blackout and 3% Screens.

    • Textures and weaves from twill to metallic, and several new value screens with 25% fiberglass and PVC free!

    • New sustainable  “Aqua-Tex” fabric produced from 50% post-consumer recovered ocean plastic, plus our new EcoScape sustainable screen made of 25% recycled content

    • Several complementary fabrics in Light Filtering & Blackout, plus 2 collections that coordinate with Banded Shades!

Alta roller and roller panel track price guide covers.

Simplified Pricing

  • Cordless Lift and Continuous Loop Control with SafeTGuard have no surcharge! Cordless Lift and Continuous Loop Control are all priced the same. 

  • Simplified pricing for top treatments and cornices

  • Condensed fabric charts and easy to understand specs

New Sample Kit Includes:

  • Individual books for Decorative, Blackout and Screens to easily customize to your customer's needs

  • Each swatch includes a QR code that leads to detailed fabric specs

  • Inspiring photobook with beautiful new photography

  • New translucent mounting bracket template

  • Plastic & metal chips of all 5 component colors

  • Metal & plastic bead chain samples

We’ve experienced a slight delay from our vendor and anticipate receiving the new sample kits shortly. Due to this delay we are extending the drop date for discontinued fabrics - all fabrics in the current Roller book will be available to order until September 24 with new pricing (while supplies last). Until you receive your new sample kit, you can continue selling with your current Roller sample book. The new Price & Reference Guide effective 6/24 will not include the discontinued fabrics.

How to continue selling from your current sample book:

  • Discontinued fabrics from the current Roller Sample Book will not be sampled in the new Roller Sample Kit, however you can continue to order them until 9/24. Click here for a list of those fabrics and their new price grids & specifications. The discontinued fabrics will be priced in a new grid effective 6/24 - you will not see these fabric collections in the new guide.

  • Carry over fabrics will be sampled in the new Roller Sample kit and included in our new simplified price grids.

  • New fabrics will be sampled in your new Roller Sample Kit and can be viewed as digital swatches on our website as of 6/24. Swatches will also be available to order on our Product Swatch Order Form.

Alta roller shades sample book.

Drops

Please note that the following items are discontinued with this launch, effective June 24th:

  • Small Curved Cassette & 1-⅛” tube

  • Deluxe Valance

  • Pocket Top Treatment

  • Clear Omni end cap (replaced with color coordinated end caps)

  • Sonesse AC40

  • R-Series clutch & bracket

  • Net mount

  • Panel Track free floating panel

Click here for a list of discontinued fabric SKUs; available to order until 9/24.

Resources

The updated Price & Reference Guide and Component Guide are available on the Dealer Resource Center